Beverly Hills, California – Mark Cranston is a 55-year-old man who spends more money on alternative medicine — such as fish oil, glucosamine and echinacea — than he spends out-of-pocket for prescription drugs. He’s not alone. Consumer spending on alternative therapies has swelled to $460 billion, growing tenfold in the last 10 years. Additionally, there are presently 420 million visits to alternative health practitioners per year compared to 350 million visits to medical doctors.
The burgeoning demand for alternative medicine has spawned an industry of companies, entrepreneurs, alternative health providers and vendors selling a dizzying array of nutritional supplements, herbs and therapies to an insatiable public. Some of these products and therapies are scientifically proven to be efficacious, and others are questionable, at best.
To help consumers make informed decisions about their options in the world of alternative medicine, where conflicting information and marketing factoids and half-truths abound, Think-Outside-the-Book Publishing has recently launched the UndergroundHealthReporter.com portal website.
UndergroundHealthReporter.com emerged as a natural extension of the popular Underground Health Reporter weekly e-newsletter, which has 250,000 loyal subscribers from all over the world. The new portal website is designed to be a daily destination for discovering little-known, cutting-edge — sometimes unconventional and always startling — information in the field of health and wellness.
“Every alternative therapy and health breakthrough presented in the pages of this site has been thoroughly researched and verified for its effectiveness before it was allowed to be featured here,” says Danica Collins, editor of both the weekly e-newsletter and the portal website. “Because we’re publishers of health and wellness publications, and not vendors of alternative health supplements, we’re able to present unbiased information that enables readers to make better choices when it comes to their health.”
UndergroundHealthReporter.com is also a health community where users can share ideas, opinions, personal experiences, and health resources relating to alternative health.
To commemorate the official launch of the health and wellness portal, Think-Outside-the-Book Publishing is offering visitors a free sampler consisting of 5 of the most sought-after reports from its treasury of little-known health discoveries. The 5 reports, compiled into a downloadable e-book, provide a taste of the startling revelations that the portal website dishes out every day.
The free e-book, titled “Top 5 Underground Health Secrets You Never Knew Before” includes the following reports: How to Make a Cancer Tumor Dissolve in 40 Seconds … Why Drinking the Juice of this Young Grass May Turn Gray Hair Back to Its Natural Color … A Mushroom That Cures Cancer and AIDS … How to Make Your Cells Grow Younger … and Rub Your Stomach Away in 2 Minutes a Day. The URL of the website is http://www.UndergroundHealthReporter.com.